A new story is out saying Apple may consider putting books on iTunes; I'd hardly consider this a story—I'd consider it a fact. The technology is there, and people are already putting books on their iPod touch and iPhones; I predict a new touch will come out sometime next year (followed soon after by a new iPhone) that has better resolution that can handle books.
Publisher's are struggling to figure out how to make profit in a digital age; I've been saying for years that they'd soon have to go through what the music industry went through several years ago with MP3's, and I think the time has arrived.
Two things are on my mind, however. One is what format Apple would use; one can only hope they don't use their own; and two, what will happen to the authors? Musicians simply learned to tour if they wanted to make money, but what about authors? Maybe Stephanie Meyer can sellout the Nokia, but the average author can't even get a handful of people to show up for a signing at Barnes & Noble. What happens when people start putting books up on bit torrent and publishers go from making $50,000 to $100,000 on a mid-list author to making less than $10,000—my guess is they cut back the number of authors they sign, which is already low.
My longstanding idea for putting advertisements in an eBook might start looking like a better idea to them. And FYI, here are the two blogs I've mentioned advertising in the past: